Strategy
Planned how a studio with a decade of offline work would launch online from zero.
Colomoto
From Offline Car Studio To Lucknow's Online Name, With 57% Cheaper Clicks.
A Lucknow car studio with a decade of paint, dent and leather work, and no presence online. We built their website, shoots, ads, tracking, sales CRM and HRMS, so enquiries and the team run on one system.
-57%
Cost per click
Best ads vs average
-33%
Ad delivery cost
Instagram posts vs average
31%
Retargeted leads
Warm audiences brought back
02/The Work Itself
Every Piece That Went Live.
03/The Challenge
Which Part Of Theirs Was Broken?
Great work, no audience
Ten years of restored cars, and every job was known only to the customer who drove it home.
No website, no Instagram
Nowhere online to show a paint job, a dent fix or a leather interior. People couldn't find or check them.
Word of mouth only
New customers came from old ones. Nothing brought in a stranger searching for car paint in Lucknow.
Enquiries and staff on paper
Calls went unrecorded, the workshop ran on registers. Nobody could see who followed up or who did what.
04/Our Approach
Show The Work, Then Track Every Lead.
- 01
Shoots that sell the work
We shoot every restoration before and after, so car owners see real results before they ever call the studio.
- 02
Website and server-side tracking
A new website, with every enquiry tracked from ad click to form submit, so Meta finds car owners who book.
- 03
Sales CRM and HRMS
A sales CRM for every enquiry and an HRMS for the workshop team, so no lead is lost and every job is tracked.
05/The Team
Five Teams, One Accountable Team.
No hand-offs between agencies. One group, one number to answer for.
Performance
Ran Meta campaigns from profile growth to lead ads and warm-audience retargeting.
Production/Shoots
Shot every restoration on site and turned it into reels, posts and ads.
Web and CRM
Built the website, server-side tracking, the sales CRM and the workshop HRMS.
SEO and Content
Wrote the blogs that put Colomoto in front of Lucknow's car care searches.
06/How It Ran
From Zero, Four Phases.
Phase 1
Build the base
Website, Instagram, tracking and first shoots set up.
Phase 2
Show the work
Before and after reels turning restorations into stories.
Phase 3
Ads, CRM and HRMS
Lead campaigns live, every enquiry and staff task tracked.
Phase 4
Retarget and scale
Warm audiences brought back, budget moved to the best ads.
07/Stack
Built And Measured With.
Meta Ads
Meta Conversions API
Google Tag Manager
GA4
Search Console
Custom CRM
Custom HRMS
Meta Ads
Meta Conversions API
Google Tag Manager
GA4
Search Console
Custom CRM
Custom HRMS
08/Where It Landed
Same Studio. Whole New Audience.
- Instagram / Google
- Website or blog
- Enquiry
- CRM follow-up
- Booking
-57%
Cost per click
Best ads vs average
-33%
Ad delivery cost
Instagram posts vs average
31%
Retargeted leads
Warm audiences brought back
READY TO COLLABORATE?
LET'S TALK YOUR NEEDS
